Strategic Investment for Technology Enablers
Provides the necessary capital for Technology Enablers to grow their business.
Industry Focus & Strategic Guidance
Commerce.Asia’s has identified six sectors within the Omnichannel Commerce industry that it will invest in, namely:
1 Marketing services,
2 Rating & Credit services;
3 Data Exchange & Statistical services;
4 Logistic services;
5 Financial services;
6 Risk and Fraud Prevention Services.
We invest into companies within these six sectors while providing strategic guidance on growing these companies based on the experiences of our team and similar companies within our portfolio.
Anchor & Baby Model
Our investments are based on an “anchor and baby” model. ‘Anchor’ refers to large platforms that have pools of customers. ‘Baby’ refers to smaller companies with services and products that will integrate to Anchors to leverage on the Anchor’s customer base while generating revenue that will be shared between the Anchors and Babies.
Anchors and babies will be grouped to focus on each of the sectors within Omnichannel Commerce. Anchor’s and babies could be merged to create bigger platforms or exits through initial public offerings or trade sales.
Synergy & Value Creation
We strive to create synergy within our portfolio companies by encouraging partnerships and technology integrations within our portfolio. We also integrate the technologies from companies within our portfolio to create new solutions for ecosystem participants.
We intend to become the ‘gel and glue’ that links the myriad of technologies and services within our portfolio to create value for merchants and customers.
Commerce.Asia Capital has made strategic investments into several Technology Enablers. The stories of some of these investments follow:
Sell Everywhere Effortlessly
SiteGiant is a leading ecommerce platform in Malaysia. SiteGiant enables merchants to create their own online store while channeling the products hosted within the platform to various marketplaces with integrated inventory and order management.
SiteGiant is integrated to all major local ecommerce marketplaces including Lazada, 11street, Lelong, Shopee, Logon, and YouBeli. SiteGiant is also integrated to major global ecommerce marketplaces including Amazon, eBay, and Qoo10.
SiteGiant is based in the island of Penang and has more than 2000 merchants on its platform with an annual gross merchandise volume of RM 237 million in 2017.
Commerce.Asia invested in SiteGiant to empower enterprises and brands to use the SiteGiant platform through Commerce.Asia Enterprise. It is also leveraging SiteGiant merchants to build new products and services that will leverage on the established merchant base that SiteGiant has built.
Dropshipping Made Easy
Kumoten is a pioneer Malaysia-based dropship platform. Kumoten aggregates products from various platforms and wholesalers globally while providing its resellers with a one-stop solution to sell these products in their online store or marketplace.
Commerce.Asia provided Kumoten with its growth strategy for 2017. Kumoten followed this growth strategy and grew 462% in that year.
Kumoten currently has more than 100,000 active SKUs and over 25,000 registered resellers.
Seamless Storage Management & Fulfilment
Let Me Store was founded and operated by Young Bumiputera Entrepreneurs who built an end to end e-commerce fulfilment service for online sellers. Let Me Store was serving more than 26 merchants in a shop office in 2017.
Commerce.Asia saw that it could help in growing Let Me Store. Through its network, Commerce.Asia found and secured a lease to a warehouse for Let Me Store.
Commerce.Asia then entered into a Joint Venture Agreement with Let Me Store and Thailand based Siam Outlet to provide an Intelligent Fulfilment Platform for Let Me Store and to further seamlessly link the Thailand and Malaysian e-commerce markets for online sellers and merchants.