PROGRAM OVERVIEW
The “Digital Marketing – Performance Marketing” training is designed as a 2-day workshop, delivering performance marketing techniques and case studies to introduce performance marketing techniques to businesses and train more performance marketers for the market needs.
In this Performance Marketing course, you will learn how to manage your sales funnel and discover how to run your marketing campaigns using social media to promote your business online. You will learn how to run paid ads on Facebook, Instagram, and Google to generate more traffic and leads, and improve your sales performance. The practical learning will help you apply what you have learned to your marketing campaigns immediately and deploy the right marketing strategies for exponential growth.
In this class, you will learn to set up and run ad campaigns alongside our trainer. This is a practical and impact-driven class.
PRE-REQUISITE
Basic digital marketing background is required. Should at least have social media accounts, especially Facebook, Instagram, and Google Ads accounts.
TOPICS COVERED
Website, paid advertising, SEO, social media,
and many more.
EXPECTED LEARNING OUTCOMES
Upon completion of the program, you will be able to:
- Manage your sales funnel effectively
- Generate more traffic to your website
- Generate more leads
- Boost your sales
- Increase your conversion rate
- Establish strong online presence
- Run A/B testing
- Measure and improve the effectiveness of your campaigns
TARGET AUDIENCE
- Entrepreneurs, business owners and online sellers who want to improve their online sales performance through digital marketing
- Marketers who want to develop and enhance their digital marketing skills
PERFORMANCE MARKETING OUTLINES
MODULE 1 : Introduction - Digital Landscape and Mindset
1.1 - Digital Landscape in Malaysia and International
1.2 - Growth Hacking Mindset and Case Studies
1.3 - Experimentation Framework
MODULE 2 : Understanding Your Customers
2.1 - Customer Profiling
2.2 - Customer Journey Mapping
MODULE 3 : Market Messaging - Benefit Focused UVP
3.1 - Unique Value Proposition
3.2 - UVP Messaging
MODULE 4 : Selecting your Channels for Rapid Growth
4.1 - Bullseye Framework
MODULE 5 : Prioritising Experiments Based on Success Factors and Resources
5.1 - ICE SCORE Framework
MODULE 6 : Advanced Funnel Development
6.1 - Funnel Development and Management
MODULE 7 : Lean Analytics
7.1 Identifying Key Metrics for Growth
7.2 Google Analytics Basics
MODULE 8 : Paid Advertising
8.1 Facebook Ads
8.2 Instagram Ads
8.3 Google Ads
8.4 Social Media Marketing
MODULE 9 : Tactics for Facebook & Instagram Ads
9.1 Creating ROI driven Facebook ad structure
9.2 Low-cost Facebook and Instagram campaigns for ROI
MODULE 10 : Advanced Ad Retargeting Tactics and Content Marketing
10.1 Learn how retargeting helps you lower ad costs
10.2 Learn advanced e-commerce, lead generation retargeting methods
10.3 Learn how to create engaging content for retargeting purposes
