Commerce.Asia Academy Nuffnang KOL & Live Commerce Program

PROGRAM OVERVIEW

This is a 3-day comprehensive course for anyone who is looking to strengthen their branding on social media as a thought leader in their own relevant industry. Throughout this course, we will be covering the different pillars of building social media influence. We will cover technical skills in content creation, optimising various social media platforms to reach their target audience, soft skills to build a strong and impactful online persona, and even business skills on how to work with other brands and clients for social media activations. It will be an end-to-end course to support any individual or brand who is looking to build an influence on social media.

PRE-REQUISITE

Basic understanding of available social media platforms and how it works.

TOPICS COVERED

Social Media Influence, Branding & Marketing, Social Media Strategy

EXPECTED LEARNING OUTCOMES

Upon completion of the program, you will be able to:

Optimise your social media channels.
Build an Online Persona.

Develop your Social Media Strategy for Instagram/ Facebook & TikTok
Build brand collaborations

TARGET AUDIENCE

Individual or brand who is looking to build an influence on social media
Aspiring entrepreneurs or direct sellers who are looking to take their social media presence and business to the next level

TRAINING COURSE OUTLINES

Module 1: Importance of Social Media for Branding & Marketing
Module 2: Introduction to Social Media Channels & How to Optimise Them
Module 3: Building an Online Persona
Module 4: Refining Social Media Strategy for Instagram/Facebook & TikTok
Module 5: Exploring Brand Collaborations & Cross-Marketing
Module 6: Building B2B Presence: Building credibility & authenticity on LinkedIn

Trainer : Jamie Thoo

Director of Super D&J Sdn Bhd

LAZADA & SHOPEE CERTIFIED TRAINER

Jamie is a ‘mom-preneur’ who worked in a multinational company for eight years, started her own business using almost her entire savings. After she had gotten married, she took her business online with a capital of RM500 based in a small town, Kuala Krai, Kelantan. She invested six years to build skills and strategies to grow her online business. Jamie learned from scratch about dropshipping, stock tracking, products outsourcing, designing, sales and marketing, customer service, logistics, purchasing and quality control among various other skills in order to achieve her goal.

Being ever determined and hardworking, Jamie has built many successful e-stores in the market and now enjoys a good reputation on the Shopee & Lazada platforms as a seller that ‘walks the walk’. Jamie is proud that her business income exceeded several million ringgit in 2021, which enabled her to support her family comfortably. Jamie unwaveringly faced the challenges and grabbed the opportunities brought on to her when running her business. She has never shied away from people of any position in life. No matter what happens around her, she always keeps a smile on her face.

Today, Jamie is a SHOPEE XPERT, SHOPEE certified trainer and LAZADA certified trainer of Alibaba Business School. Her passion is to guide business owners and help women who want to achieve the same success as hers. With her sales experiences, she has trained over 10,000 salespeople while managing several brand stores. For Jamie, believing in yourself is the key to realizing your greatest potential.

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